The Shoofuni shoe fair

Shoofuni” (which means “look at me” in Arabic) is a bi-annual shoe fair that gathers together Israel leading shoe and bag designers. Due to the rapid growth in Footwear Design in Israel, the need for a fair that gives shoes the center stage quickly became apparent.

The fair opens the winter season with 20% off the new collection. It’s a chance to meet the 45 designers and enjoy being spoilt for choice.


The upcoming fair will be a showcase of Fashion Harmony- it will be the first fair to include apparel. Joining Israel’s best shoe and bag designers are a carefully selected group of clothing designers, to form a celebration of the best of Israeli fashion design.


The fair has become a tradition in Tel Aviv and will take place this coming October for the 22nd  time at Expo Tel Aviv

10 NIS for entrance.

days and openning hours

Thursday: 16:00 - 21:30
Friday: 09:00 - 18:00
sutarday: 10:00 - 19:00


Company : Yafo production


Ayalon Darom: Drivers arriving from the north must exit left at the Rokach interchange.

Ayalon Tzafon: Drivers arriving from the south must exit right at the Rokach interchange.
Drivers are to exit at the Convention Center interchange and follow the signs.

Expo Tel Aviv includes approximately 2,500 parking spaces, located within the Convention Center areathe Sports Arena parking lot and the nearby train station parking lot. Additional parking (2,000 spaces) is available at the nearby Ganey Yehoshua parking lot.

Israel Railways (Rakevet Israel): The University Train Station is located near Expo Tel Aviv. Israel Railways

Egged Bus Company – Bus number 521. Egged

Dan Bus Company – Bus numbers 12, 22, 40, 89, 189, 389. Dan 

Metropoline Bus Company – Bus numbers 47, 48, 247 from Central Tel Aviv and Raanana/Kfar Saba/Herzliya/Ramat Hasharon. Metropoline

Kavim Bus Company – Bus number 137. Kavim

A Tel-O-Fun bike anchoring station is located on 106 Rokach Boulevard. Tel Aviv has close to 70 km of marked bike paths, including urban paths and paths located in residential neighborhoods and parks.

Check out Tel Aviv’s bike routes: